Social Media Masterclass: Social Media Platform Techniques

Date:17/02/2017 (09:30 - 12:30)

Status:ACTIVE | Less than 5 places remaining

Member Rate: £95.00 +VAT | Non Member Rate: £135.00 +VAT |

Edinburgh Chamber of Commerce
40 George Street

Map: Click here

This 5 part social media training series is designed to help to you master social media planning and activity across all platforms by using a high-growth approach.

Book the series to claim 50% off your 5th module! (must email to redeem)

Course Outcomes
  • Learn how to achieve results in marketing, advertising and business development on social media
  • Outline social media content planning and strategy development
  • Highlight shortcuts and tips to improve your social media knowledge and efficiency
  • Promote best techniques on social media platforms including: Blogging, Facebook, LinkedIn, Instagram, Twitter, Google+ and more
  • Teach crisis and incident management on social media – using a comprehensive ‘prepare, avoid, deliver’ approach
Course Outline

Session 1: Marketing Strategy and Content Planning

Session 2: Content creation, delivery, advertising and analysis

Session 3: Social Media Platform Specific Techniques

Differentiating your content and medium of post between platforms is vital. Video, live streaming, text, links, photos - which is most appealing to my customer and on what platform?

At this session we will answer these questions and look at best practise for each: Facebook, Instagram, Twitter, Youtube, Pinterest, Google+, Snapchat and other trending networks that could be relevant to the attending group. Showing how to use (for example) Live Streaming, getting targeted engagement, ensuring settings are the most recent after the latest software update, how to stand-out, how to adopt a unique tone of voice and more.

Session 4: LinkedIn for Sales and Business Development

Session 5: Crisis and Incident Management on Social Media

Trainer Information

Digital Marketing Director and Planner for web based marketing and communication company Social Tailor. Colin has been working in digital marketing and advertising since 2001. In 2005 he worked on Myspace pages for EMI and Universal Records. 

Colin created a world first in social media by developing a social network that alleviated traffic congestion and in 2008 went on to develop Facebook applications for Trip Advisor.  In 2009 he spent time in Las Vegas with, he developed a Twitter tool called Tweetabits: the location based, lead generator for business. Since 2010 Colin has been delivering social media strategy, content planning and advertising as well as providing ‘War Room’ project management for incidents on social media.

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Terms and Conditions
Full payment must be received when booking.

Events Cancellation Policy
Bookings cancelled more than 7 days prior to event/training course will receive an 80% refund. Specific cancellation policies may apply to certain events. Please check individual events details for more information.

Prices exclude VAT
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