The Power of Sound - Data Driven Dynamic Audio

Date:11/06/2020 (10:00 - 11:00)

Status:ACTIVE | 5 or more places remaining

Member Rate: Free

Location:
Edinburgh Chamber of Commerce
Delivered Online
Midlothian

Map: Click here

Join us for this live webinar which will educate and inspire attendees about how to include taking your marketing to the next level using digital audio. This practical session will help to break down barriers and showcase the opportunities which incorporating digital audio will bring to your marketing mix.

Streaming audio through mobile devices has never been more popular. Before Lockdown there were over 36 million people in the UK listening through mobile devices with 94% of all smart speaker usage consuming live radio. Since Lockdown audiences have grown by over 25% & hours are up 13%.

In this webinar you will learn:
  • The difference between Traditional audio and Digital Audio
  • The metrics behind it – how are digital audiences measured in comparison to traditional radio listeners
  • How to harness data to create dynamic audio campaigns
  • The power of sound – the benefits of advertising through sound to tap into people’s hearts and minds
  • How to integrate digital audio into other online and offline advertising campaigns
  • How to talk to different audiences in different places at different times using digital audio 
This session will delivered by Heidi Caroll, Founder of MEERKATworks. MEERKATworks is an independent media agency that keeps creativity at the heart of each campaign. They search high and low and burrow deep to ensure that each campaign they create is bespoke to the client’s needs.

This video conversation will be delivered via Zoom. Once registered you'll be sent joining instructions along with a delegate list for networking purposes.



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Terms and Conditions
Full payment must be received when booking.

Events Cancellation Policy
Bookings cancelled more than 7 days prior to event/training course will receive an 80% refund. Specific cancellation policies may apply to certain events. Please check individual events details for more information.

Prices exclude VAT
If paying online VAT at 20% will be added before the payment is taken.